Revisions to the LINE Corporation Privacy Policy

We've outlined changes to the LINE Privacy Policy that will be required to use LINE Corporation's many services going forward. We made these changes to ensure that user privacy is taken into account when working with our partners.

The major changes to the LINE Privacy Policy are as follows.

These revisions to our Privacy Policy were made to clarify how we acquire and use the information from our partners in light of amendments to the Japanese Act on the Protection of Personal Information, scheduled to go into effect in April 2022, and to ensure that all our users understand the policy.

Even after the revision of the Privacy Policy, we will never provide our users' personal information to any partner without the consent of the users or as permitted by applicable law.

Furthermore, we will continue to protect the privacy of messages and calls as we always have.

We'll outline the revised content with specific examples below.

We ask that you read the following explanation so that you can fully understand the updated Privacy Policy and continue to use LINE with peace of mind.

How information is acquired and used for sending messages and other content from our partners

Example scenario
In order to deliver messages to LINE users that are interested in Partner Company A's products, Company A may deliver messages through its LINE official account only to users who have a history of purchasing the company's products.
Benefits for LINE users
Messages sent from the LINE official account will be better matched to each user's interests, creating a more enjoyable experience.
How information is handled
  • Company A provides us with a list of customers* who have a history of product purchases.
  • We filter the list provided by Company A to LINE users only.
  • Company A can now send messages to the filtered list of users through their LINE official account.
*These lists can include user identifiers (internal identifiers, advertisement identifiers, etc.), one-way encrypted (hashed) information such as email addresses and phone numbers, IP addresses, and limited device information (OS, etc.).
For the country / region where the official account or third-party apps operator is located, the official account is displayed in the footer, and the linked apps are displayed under the app name.For the country / region where the official account or third-party apps operator is located, the official account is displayed in the footer, and the linked apps are displayed under the app name.
- For more information on how to stop LINE official accounts from sending you messages based on third-party customer data, please refer to Demographic-Based Service Optimization.